SafeChoice is Nutrena’s premium line of horse feed best known for its pioneering controlled starch formula. SafeChoice researchers and equine nutritionists continue to advance what’s best for horses; most recently with an updated feed formula including Digestive Shield, a proprietary blend of pre + pro + postbiotics and calcite to improve gut and immune health. Becoming the first feed on the market to offer this addition, we worked with SafeChoice on a creative campaign and packaging design to launch the new formula. A trustworthy, educational and eye-catching visual identity was created to cohesively bring the campaign to life across retail, social, digital, packaging, and outdoor spaces.

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Created with: Sarah Koster (Creative Director), Shannon Yurick (Art Director, Graphic Designer, and Web Designer), Darren Tibbits (Copywriter), Shannon Brinkman (Photographer), and Shells & The Bear (Production)