CREATING A HEALTH HALO AROUND STRAWBERRIES

Although often rated as one of America's favorite fruit, many people see strawberries as a dessert instead of the vitamin-packed powerhouse that they are. To educate consumers about the health benefits of these little red delectables and have them choose strawberries over any other snack, we launched the “Snack on This” campaign for the California Strawberry Commission. Through local events utilizing a branded food truck, industry partnerships, and engaging paid and organic social posts, this campaign placed strawberries at the center of food, family and tradition.

Throughout the campaign, we garnered 204,920,854 impressions, 70,696 website visits, and 651,048 engagements - all driving our audience to purchase California Strawberries.

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Created with: Debbie Christensen (Creative Director), Shannon Yurick (Art Director & Graphic Designer), and Betsy Graca (Copywriter)