Black Gold is a premium dog food line that offers the essential fuel needed to keep your cherished companion happy, healthy, and strong. Its line of Fuel performance products target hunting and competition dogs, while the Explorer line targets outdoor adventure dogs. The revamped packaging and identity system uses a high-end wooden texture base, vibrant colors that jump off store shelves, and beautiful photography that puts the connection between owner, dog and the moments they share in the outdoors, front and center.

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Created with: Patrick Clifford (Creative Director), Brenna Ruiz (Copywriter) and Shannon Yurick (Art Director, UX/UI/Web Designer & Graphic Designer)